Get this to the Boys in Marketing

This is old news, around on the net for ages, but Ain’t it Cool just ran a link to a pseudo-trailer for Samuel L. Jackson’s upcoming thriller, and I just had to mention it, because this film may have the best title ever. (Even better than Werner Herzog’s Even Dwarves Started Small).

The concept of the film is that an assassin lets loose hundreds of snakes on a plane to kill a witness in a trial, causing the usual disaster movie thriller havoc. The title?

Wait for it…

The studio, apparently, nearly chickened out, opting instead for Pacific Air 121 (see here), but it was changed back to the elegantly forthright insanity of Snakes on a Plane. Samuel L Jackson may have played some role in this decision: he told an interviewer who queried the Pacific Air title “we’re totally changing that back. That’s the only reason I took the job: I read the title.”

Meanwhile, folks on the internet have been inspired by the title to help the studio out with their marketing, coming up with appropriately themed Snakes on a Plane promotional material, such as this poster:


But of course, Snakes on a Plane sells itself really.