I’ve written before about the trick of producing an “all time top” list to generate publicity for a media outlet or organisation, and keeping track of both the silly and sensible examples of this phenomenon will be an ongoing pursuit of mine on this page. I therefore regret that in my month-long Star Wars hysteria the Richard Shickel / Richard Corliss Time list slipped through without comment. If you doubted my theory about these lists being done to boost circulation, consider the number of hits that the list produced for the Time web site: there were 7.8 million hits to the list in a week, including 3.5 million hits on a single day. Little wonder that Time have tried to keep the interest going: those stats are from a follow-up article by Corliss about how they produced the list that remains on the front page of the Time website as I write, some 20 days after the top 100 debuted. The sites’ coverage is a movie list-geeks paradise, bristling with little offshoot categories: guilty pleasures (including the underrated Joe Versus the Volcano, which I assumed everyone else in the world had forgotten); scores (which snobbishly fails to list a single John Williams score); performances; shorts; and the films that Schickel and Corliss had to cut from their lists.
silent movies
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